Step two of the funnel: of the sessions that reach a product page, what share add to cart? Hourly, last 48 hours, same pages as the LP→PDP report. The answer reframes which page is actually the problem.
Once a Listicle visitor reaches a PDP, they add to cart at ~12% — as well as Rise-2. The Listicle's problem is purely getting people to the PDP (19%), not selling once there. Different fix.
Traffic landing straight on a product page (30-Serving Tin 4.8%, Coffee Kit 4.3%) adds to cart at roughly half the rate of content-warmed traffic (~9–12%). The advertorials earn their keep.
Add-to-cart is a rarer event than a pageview, so hourly bars swing more. Trust the Jun 10–11 (processed) rates; today's shaded hours are provisional. See the accuracy note below.
Share of each page's PDP-reaching sessions that added to cart, per hour. All three cluster tightly around ~9–12% on processed days — unlike LP→PDP, there's no laggard here. The shaded band is today (provisional).
Processed (Jun 10–11) PDP→ATC rate by page, sorted by PDP-view volume. The clean split: content/collection pages ~9–12%, direct-PDP landers ~4–6%. Pages with thin PDP volume (<100 sessions/48h) are flagged — their rates are unreliable.
| Landing page | Type | PDP-view sessions (48h) | PDP→ATC (processed) |
|---|
Jun 10–11 (the unshaded hours): trustworthy. GA4 finished its overnight processing — sessions are de-duplicated and attribution is settled. Every headline number on this page comes from these hours.
Jun 12 (the amber band): provisional, on purpose. GA4 hasn't finished processing today. Same-day session counts run ~35% high until the overnight batch (we verified this directly on the CVR report this morning: a 6am hour read 2,117 sessions intraday, 1,571 after processing). That inflates denominators and distorts the rate. It firms up overnight.
One caveat that applies to every hour: GA4 stamps each event to the hour it happened, so a session that lands at 10:58 and adds to cart at 11:03 straddles two hours. At hourly grain this adds a few points of noise to any single bar — which is why this report leans on multi-hour trend and the processed aggregate, not individual hours. The shape is reliable; one bar is not.
Bottom line: read the Jun 10–11 portion and the table as fact; treat the shaded hours as a live preview.
Source: GA4 (property 310751693), Pacific time. Denominator = sessions per landing page × hour that recorded a /products/ pageview; numerator = those sessions with an add_to_cart event. Window: Jun 10 6pm → Jun 12 5pm (48 hourly buckets). Hours with <5 PDP-view sessions for a page are suppressed. Pages with <100 PDP-view sessions over 48h flagged as low-sample.
For direct-PDP landing pages, this equals the product page's own cold-traffic ATC rate.
Related: LP → PDP Rate by Hour · Funnel Deep Dive: 12 Months · CVR Pulse.