Landing page → product page,
by the hour

Of the sessions that land on each page, what share go on to view a product page (PDP)? Hourly, last 48 hours, for Rise-2, the Listicle, Home, and the top 10 landing pages by traffic. This is the exact funnel step that halved last September.

The Headline

Worst offender

Listicle · 19%

Your #2 traffic page (8,900 sessions/48h) pushes landers to a PDP at only ~19% — well below Rise-2 and Home. A lot of expensive traffic stalls on the advertorial.

Short beats long

Rise-2 Short · 38%

The short Rise-2 variant moves landers to a PDP at ~38% vs ~29% for the main Rise-2 page — a 9-point edge, on real but lower volume. Worth scaling.

Read the chart right

Jun 12 ≈ noise

Every page's rate dips on today's (intraday) hours — that's GA4's processing lag, not a real drop. Trust the Jun 10–11 portion; today's bars firm up overnight.

01 — The Three You Asked For

Rise-2 vs. Listicle vs. Home — hourly

Each line = share of that page's landing sessions that reached a PDP, per hour. The shaded band is today (Jun 12), where GA4's same-day processing depresses every line ~6–10 points — read those hours as provisional.

LP → PDP rate by hour — last 48h (Pacific)

Rise-2 and Home track together around ~29–30% on processed days; the Listicle sits ~10 points lower and rarely closes the gap.

02 — Top 10 Landing Pages

Where every lander goes

Top 10 landing pages by sessions over the last 48h. Rate shown is the trustworthy Jun 10–11 (processed) LP→PDP rate. Product-page landings (PDP) sit near 100% by definition — they already are a product page — so judge them apart from content/collection pages.

LP → PDP rate by page — processed (Jun 10–11)

Green = lands directly on a PDP (trivially ~100%). Purple = content/collection page where reaching a PDP is a real funnel step.

#	Landing page	Type	Sessions (48h)	LP→PDP (processed)

03 — What To Do

→ The lever this surfaces

Fix or replace the Listicle's path to PDP. It's the #2 destination for paid traffic yet leaks worst (~19%). Add clearer product CTAs / shoppable modules, or A/B it against a Rise-2-style flow.
Scale the Rise-2 Short pattern. ~38% vs ~29% for the long page is a meaningful edge — push more traffic to it and confirm the lift holds at volume.
This connects to the 12-month decline. The funnel deep-dive showed LP→PDP click-through halving since September. This hourly cut shows where it's worst today — the listicle-heavy paid mix is a prime suspect.

04 — Method

Source: GA4 (property 310751693), Pacific time. Denominator = sessions by landing page × hour; numerator = those sessions that recorded a /products/ pageview. Window: Jun 10 6pm → Jun 12 5pm (48 hourly buckets). Hours with <5 sessions for a page are suppressed as noise. Excluded from "top 10": GA4 (not set)/(empty) rows and /tools/recurring/ account-login pages (not landing pages). Jun 12 hours are intraday — sessions run ~35% high until overnight processing, which deflates the rate uniformly; the processed Jun 10–11 figures are the source of record.

Related: Funnel Deep Dive: 12 Months · CVR Pulse: Intelligems shutoff.